Hindustan Unilever (HUL) has relaunched its Lipton Yellow Tea, a premium, full-bodied tea, in a blend that has high levels of natural Theanine and is known for its calming effect.
Lipton has a presence in both the packet tea (available through retail channels) and the Out of Home segment. With this launch, it has now marked its presence in the tea bag segment also. It is available in packs of 80 gms for Rs 30, 200 gms for Rs 75 and 450gms for Rs 165. Whereas, Lipton Yellow Tea bags is available for Rs 30 for 25 tea bags and Rs 58 for 50 tea bags.