Lowe Lintas & Partners has won the Rs 10 crore business of Maruti Udyog Ltd's new utility vehicle, Every. The company will be launching the new utility vehicle by the end of this year.
Lowe Lintas, which already handles the company's other brands like Baleno, Esteem, Alto and Omni, won the account in a fierce pitch. All of Maruti's existing advertising agencies including Capital Advertising (handling the corporate campaign), Rediffusion DYR (handling Maruti 800, Zen and Gypsy) and Saatch & Saatchi (handling Wagon R) had made presentations for the Every business. However, when contacted Jayshree Sundar, senior associate director, Lowe Lintas & Partners in Delhi, refused to confirm the news.
Every is a larger and more sophisticated version of the Omni, which however has not done too well in the market. The company is yet to take a decision on the price and positioning of the new vehicle.