The party has begun for those on high spirits. In Ludhiana, the liquor prices have fallen drastically as from April 1, the liquor vends will be allotted to new contractors. Even before the auction of these 233 liquor vends on March 25, the beer prices dropped to half and all whiskey brands cost Rs 100 less than the price. |
Now, the bottle of beer costs between Rs 30 to 45, which used to cost around Rs 50 to 75 earlier. The 330 ml bottle of beer can be had for just Rs 15 and earlier it was sold at Rs 35 in Ludhiana. |
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With only two days to go before the liquor prices fall, those in the business are trying to sell off the stock before the midnight of March 31. And also because this year, some liquor vends have been allotted to different people. Earlier, because the same person was allocated the vend year after year, the stock was carried over. |
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The vends, which are all lit up, are wearing a festive look. A bottle of Bonny Scot, which was earlier sold at Rs 110, can now be had at Rs 80. Bagpiper bottle can be had for Rs 120- earlier it was sold at Rs 300. Royal Challenge is now sold at Rs 300 and earlier it was sold for Rs 450. Same is the case for Peter Scot. This bottle can now be had for Rs 350 and before the auction of vends, it was sold for Rs 500. Rs 210 Director's Special is now sold at Rs 120 and Red Knight, earlier priced at Rs 320, is now sold at Rs 200. |
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A bottle of light beer is now sold at Rs 30, strong beer at Rs 35, Hayward at Rs 40, and Fosters at Rs 45 and 330 ml bottle of beer at an astonishing Rs 15. The news that imported scotch brands will now be available at departmental stores from April 1 has also brought cheer. |
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A company official requesting anonymity said that the bottle of Johnny Walker scotch, which was earlier sold for Rs 4,000 in city, will be available for Rs 2,500 after March 31. Similarly, imported wines being sold at Rs 900 per bottle will now be available for around Rs 600. |
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People are busy stocking the bottles at home and the good news is that no one is stopping them from doing so. |
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