Lycos recently retained the services of the Propeller(y), an IP consultative initiative, in a strategic decision to make its IP portfolio available to the industry for acquisition or licensing.
“For us, it is of strategic importance to utilise all assets of the company in a manner consistent with current market trends, as well as our collaborative corporate culture, “ said Lycos president Brad Cohen on its large IP portfolio.
Lycos' products are still relevant and utilised by industries like online advertising, ad keywords, SEO (search engine optimisation), robust databases and even online multi-player gaming, the company said in a release on Wednesday.
“We are excited to work with such an advanced portfolio,” said Stayko Staykov of The Propeller(y). “Some of the assets have forwards citations in the hundreds and all describe technologies that are critically relevant for the online and mobile industries, while having applications in emerging fields such as Internet of Things. (IoT).”
With a commitment to innovation and a loyalty to their products, Lycos hopes this acquisition will foster relationships and growth. Lycos is not focusing on its IP portfolio as it wants to foster a collaborative and mutually beneficial relationship with partners and industries, the release added.