In order to cater to the evolved needs of the small and medium entrepreneurs (SMEs) and businessmen, Mahindra & Mahindra Ltd, a part of the US $12.5 billion Mahindra Group, today announced the launch of the Genio DC, its premium next generation double cabin commercial pick up, in Punjab.
The vehicle is priced at Rs 5.53 lakh (ex-showroom Punjab, BS3) for the base version.
It offers a power packed performance, equipped with 75 HP power and 220 Nm torque, adjustable power steering, allowing it to handle any kind of load and terrain with ease. In addition, the country’s most advanced 4+1 seater ,double cabin pick up comes with a 2 din music system and Power Windows, thereby offering a pleasurable drive to the consumer.
Speaking at the launch, Jyoti Malhotra, General Manager, Sales – North Zone, Automotive Division, Mahindra & Mahindra Ltd, said, "The Genio DC is a high-end premium double cabin pick up designed to match the evolved needs of businessmen both as an efficient cargo mover as well as provide premium comfort for passengers.
Punjab is a very important market for us and here is a vehicle which is an ideal choice for businessmen who are looking beyond just a cargo moving pick up and need to travel for business purposes."