M&M launches new tractor

Farm labour shortage and rising mechanisation is fueling the tractor segment growth in Uttar Pradesh. Mahindra & Mahindra (M&M), the leading tractor provider in the state launched its new tractor model Swaraj 735 XT, on Thursday.

It is a 40 Horse Power (HP) tractor giving extra power, comfort and performance to customers.

Last year, almost 98,000 units were sold in UP, which is now catching up with Punjab and Haryana as a market for higher HP capacity.

"The tractor market in UP grew by 14 per cent last year due to rising farm incomes and the labour shortage," M&M vice president (sales) Rajeev Rellan told Business Standard.