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M&M launches Yuvraj 215 tractor

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BS Reporter Mumbai/ Pune
Last Updated : Jan 20 2013 | 2:02 AM IST

Mahindra & Mahindra Ltd. (M&M) rolled out apparently India's first 15 HP tractor, the Yuvraj 215, in the city today. With the promise of value for money tractor technology at Rs 1, 81,000, the Yuvraj 215 promises a top speed of 25.6 kmph and haulage capacity of 1.5 tonne.

It boasts of the first water cooled single cylinder engine in this segment and side shift gear lever, ensuring comfort for the operator. It is ideal for farmers with 2 to 5 acres of land who own bullocks or power tillers but aspire to own a tractor. This nifty tractor is also apt for farmers who require an additional tractor for specific applications like inter-culture, power generation or water pumping.

Vegetable farmers, as well as those who own orchards or cultivate cash crops can also benefit from the Yuvraj's strong value proposition of productivity, power and performance.

"The Yuvraj is a key part of M&M's vision to go beyond retailing tractors and focus on creation of farm tech prosperity. As the market leader in the Indian tractor industry, it is our constant endeavour to deliver farm tech prosperity to the farming community which has a significant role to play in India's growth story," Sanjeev Goyle, senior vice president, marketing and applitrac, farm equipment sector, Mahindra & Mahindra Ltd, said.

The Yuvraj 215 is being manufactured at a plant in Rajkot with a production capacity of 16,000 tractors per year. M&M has entered into a contract manufacturing agreement with Deepak Diesels Pvt. Ltd. (DDPL) which will exclusively manufacture the Yuvraj 215 in Rajkot.

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First Published: Apr 20 2011 | 12:33 AM IST

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