Mahindra & Mahindra (M&M) and Maschio-Gaspardo SpA, an Italian rotary tillage equipment manufacturer, signed an agreement today for exclusive supply of complete range of products of Maschio to Mahindra AppliTrac, part of M&M's farm equipment sector business. Dr Pawan Goenka, president-automotive and farm equipment sectors signed the agreement on behalf of M&M with Egidio Maschio, president, Maschio Gaspardo SpA.
The co-operation between the two companies would be initiated by launching rotavators manufactured by Maschio exclusively under the Mahindra brand name. The rotavators will be made available through the Mahindra and Swaraj dealerships. As per the agreement other rotary tillage equipment for planting, seeding, crop care and crop residue management would also be supplied to Mahindra AppliTrac business by Maschio. This equipment would be sold under the Mahindra brand name in the market.
Speaking on this occasion Dr Pawan Goenka added: “We have envisaged the vision of delivering prosperity to farmers across rural India by providing innovative crop specific farm technologies aimed at enhancing productivity, aptly termed as ’FarmTech Prosperity’. The Agreement with Maschio is yet another step towards achieving this vision. This agreement will facilitate availability of an extensive variety of farm machinery to provide better mechanization to farmers. With this association we hope to provide world class products to increase rural productivity and efficiency."