Madison Media today announced appointment of Sushma Jhaveri as the Chief Operating Officer (COO) of its unit Madison Media Infinity.
Jhaveri will take over from CR Mallikarjundas. With over 18 years of experience, she has worked with companies like Carat, Mindshare Fulcrum, TME and Synovate.
"Jhaveri will be based in Mumbai and will lead a set of accounts in the Mumbai office," the company said in a statement.
Prior to the latest appointment, she was working as Senior Vice-President at media firm Carat, a part of Aegis Group Plc.
Across her career, Jhaveri has worked with a set of companies and brands including Unilever, Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom 18, ICICI Bank, Star Network, Shopper's Stop and HDFC, the statement said.
With a gross billing of Rs 3,000 crore, Madison Media manages media planning and buying for a wide range of clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald's TVS, Britannia, Levis, SpiceJet, Axis Bank, Domino's, Bharti Axa and Dish TV.