Madura Garments' arm plans to double stores in 18- 24 months

Compnay to explore opportunities in opening stores in smaller cities like Kochi

The Collective, the super-premium lifestyle retail chain of Aditya Birla Nuvo Group’s Madura Garments Lifestyle Retail Company (MGLRC), is planning to double its presence to 15 stores in next 18-24 months from now.

The company is launching its eighth store in the country, in Chennai.

“In 2008, we started the brand with a store in Bangalore. We are launching the eight store in Chennai...On an average, the investment would be around Rs 5 crore per store,” said R Satyajit, COO – International Brands and Businesses, MGLRC.

He said that the company would be looking at launching the store in Hyderabad and Kolkata, after Chennai. It would also open stores in Noida in National Capital Region and one more in Mumbai.

Besides, it would also explore opportunities in opening store in smaller cities like Kochi. It has launched stores in Mumbai, Delhi, Chandigarh and Pune.

The company has international brands like Hackett, Etiqueta Negra, Paul & Shark, Robert Graham & Hugo Boss Green and bag brands in women’s accessories range including Michael Kors, Lulu Guinness, Love Moschino, Ted Baker, Coccinelle and others.

Apart from the international brands for men’s wear, accessories for men and women, the company is also planning to showcase Indian designers’ collections, in the stores, he added.

“Our business from the repeat customers is around 65% today,” said Satyajit, who added that the loyalty of the customer is important in the success of the model.