Mahindra unveils MaXX Pik Up FB

Mahindra and Manhindra (M&M), India's market leader in utility vehicles, unveiled its indigenously designed engineered utility vehicle, the MaXX Pik Up FB in Ahmedabad on Tuesday.

With the launch of this vehicle, the company eyes to consoliadate its leadership position in the segment with a market share of over 65 per cent across the country from the current level of around 63 per cent. The company eyes a market share of over 75 per cent in Gujarat from the current level of around 70 per cent.

"The MaXX Pik Up Flat Bed has been designed specifically to address the commercial and small entrepreneurial segments in India. THe PIk Up's triple attributes of space, fuel economy and comfort, coupled with its value pricing should also make for attractive value proposition for both kind of customers." Bipin Datar, general manager, sales, Automotive Sector, M&M told Business Standard on Tuesday.

The vehicle comes with flat cargo box, which opens all three sides for effortless loading and unloading. The single wall cargo box affords the vehicle, the highest payload of 1160 kilogrammes in its category, while the 63 HP DI Turbo diesel engine is fuel effecient, the powerful nine-inch booster brakes, rigid from suspension, radial tyres all afford more safety.

Commenting on the performance of the vehicle, Mahesh Kulkarni, brand manager, automative sector, said, "The brand MaXX denotes more, wherein XX signifies the value proposition, which resolves around extra space, fuel economy and comfort that the MaXX Pik Up FB offers to its users."

The MaXX Pik Up FB, which embodies all the features of the MaXX range of vehicles, also boasts a host of new features and is amply backed up by a three year comprehensive unlimited kilometre warrenty on the driveline.

The vehicle will sport the white, green and maroon colours and is being launched across India. The price of vehicle ex-Ahmedabad is Rs 4.23 lakh.

"This vehicle will offer value to M&M customer by offering them the best of earning potential due to unbeatable fuel economy advantage and the traditional Mahindra's low on maintenance advantage," said M Meghani, deputy general manager, automotive sector, Gujarat, M&M.