| The company on Tuesday launched the first Safed Musli-based energy drink. Ajay Kumar, general manager, sales & marketing, Mamta Agro Foods said, "We are the first company in the world to launch an energy drink made of Safed Musli and also the first to launch an aloe vera-based beauty drink under the brand name, Madrid. We are entering the Rajasthan market with Jaipur and plan to make this city our main hub for catering to the various parts of Rajasthan including Udaipur, Jaisalmer, Jodhpur, Bikaner, Ajmer, Kota and other towns." |
| "Our new manufacturing capacity is coming up in Baddi (Himachal Pradesh) with an investment of Rs.50 crore. The pulp used is sourced from the best companies of India as well as Europe," Kumar said. |
| He added the company had signed an exclusive agreement with DRDO (Defence Research and Development Organisation) to set up a facility for sourcing Seabuckthorn, which is grown in Ladakh. |
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