Currently, Manpasand Beverages has a total capacity of 75,000 cases per day, which the company is looking to expand to 150,000 cases per day within three years.
The company has three plants, one each in Vadodara, Banaras and Dehradun with capacities of 25,000, 45000 and 5000 cases per day, respectively. However, according to Dhirendra Singh, managing director, Manpasand Beverages, much of the expansion will happen at the Vadodara plant.
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While the company is headquartered in Vadodara, it has three state of the art manufacturing facilities at Vadodara (Gujarat), Varanasi (Uttar Pradesh) and Dehradun (Uttarakhand), equipped with high speed PET bottle lines and tetra pack lines. The company has also deployed Zero Discharge System in their plants.
Manpasand's turnover was Rs 240-300 crore in 2012-13 and now its targeting to treble its sales to Rs 1,000 crore. In 2011, SAIF Partners India had invested $10 million in Manpasand Beverages for a minority stake. The company plans to invest over Rs 100 crore in the next one year.
"In the next five years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore to Rs 15,000 crore. We plan to increase the sales from Rs 300 crore at present to Rs 1,000 crore in three years. This is part of our plans to increase the production facilities and distribution reach across India, especially in rural and semi-rural regions. With our flagship brand Mango Sip, we have a basket of 25 product variants," said Singh.
The company has already put brand of fruit juices like Mango Sip, Apple Sip, Guava Sip & Litchi Sip on the shelves for customers.
Meanwhile, Singh said that the company does not plan to go for a second round of funding in near future. "Our current valuation is around Rs 1000-1500 crore," Singh added.