Maruti Suzuki India Ltd, the market leader in the domestic passenger car segment, aims to maintain its numero uno position in Uttar Pradesh with renewed focus on the rural market.
The company has a consolidated market share of 62 per cent in Uttar Pradesh compared with a 55 per cent pan-India share across all segments.
“UP is basically is a small car market and we plan to leverage our product portfolio and marketing initiatives to remain on top here,” Partho Banerjee, general manager (marketing strategy & development), told Business Standard here.
He elaborated that the company had a three-pronged marketing strategy which includes focussing on the rural market, tying up with public sector units (PSUs) and appointing resident local marketing executives in smaller towns.
Commenting on the current credit crunch facing the Indian market, Banerjee admitted that the company would find it difficult to achieve the original target of 10 per cent growth this fiscal.
Banerjee was here to launch the latest offering in the competitive A2 segment from Maruti Suzuki stable ‘A-star’ in UP market.
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The base model of A-star would cost Rs 3.55 lakh (ex-showroom), while the top-model carries a price tag of Rs 4.21 lakh.
A-star will be made in over 200 variants and exported to almost 150 countries in Europe, the Gulf, Latin America, Asia, Australia and Africa.