The proxy advisory firm's latest comments come within days of Maruti saying that it expects to save about Rs 10,500 crore in the first 15 years by not investing in the Gujarat facility.
Institutional Investor Advisory Services (IiAS) today said the recent update, details of the term sheet of the Contract Manufacturing Agreement (CMA) and the Lease Deed, and the road shows Maruti plans to conduct, are a "mere razzle dazzle".
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Noting that the transaction adds to complexity of the operating structure, the proxy firm said, "the balance of power, already in favour of Suzuki, will now tilt completely towards them and Maruti will have lost control over its own destiny".
Last week, Maruti Suzuki India -- which agreed to let parent Suzuki Motor Corp own an upcoming plant in Gujarat -- had said it expects to save about Rs 10,500 crore in the first 15 years by not investing in the facility.
With regard to the contentious Gujarat plant, the company had said it proposes to enter into a CMA with Suzuki Motor Gujarat (SMG), a fully owned subsidiary of Suzuki Motor Corp (SMC).
"The CMA would initially be for a period of 15 years and shall be automatically extended for a further period of 15 years, unless the parties mutually agree to terminate it; and after the expiry of 30 years, MSIL and SMG may mutually agree to extend the period of the CMA," the company had said in an investor presentation filed with the BSE.
Meanwhile, IiAS observed that Maruti's term sheet on the Gujarat plant deal distracts investors from the fundamental question - "why should Maruti not invest in the Gujarat plant?".
Suzuki Motor Company, Japan (Suzuki), which owns 56% of Maruti and 100% of SMG, seems to be shifting the rationale for the deal, the report said.
"The announcement says that with this deal, Maruti's importance to Suzuki will increase. That would be true if the Gujarat plant was housed within Maruti - in this structure, India's importance as a market increases for Suzuki, but not Maruti's specifically.
"Moreover, Maruti is already important to Suzuki: it accounts for over 50% of Suzuki's overseas automobile sales and 30% of global volumes (including Japan)," it added.