Matrix unveils novel message delivery tool

The Matrix Telecom Private Ltd, a Vadodara-based telecom equipment manufacturer has developed a multi message delivery system.

The new product 'Auto Campaigner' enables an advertiser or a campaigner to feed 8,000 phone numbers and play a recorded message up to four minutes without human intervention. The 'Auto Campaigner' can dial local, STD or ISD numbers on landline, CDMA or GSM phones.

"We got an idea to develop such machine after the campaign run by a political party in last assembly elections. As per our knowledge, we are the first company in India to manufacture such machine," said Sagar Gosalia, head, marketing, Matrix.

The machine can be connected to a maximum four ports and can call on four telephone lines at a time. The telecom solutions provider is targeting the political parties and independent politicians.

Earlier, before the state assembly elections in Andhra Pradesh, Matrix has tested 'Auto Campaigner' in association of local candidates.

Now, the company is eyeing the Maharashtra market when elections are over.

"The machine has a many other applications apart from political campaigns such as reminder by an insurance companies and some special offer by a departmental stores to appeal personally. The product is more of a value added solution to run a campaign," said Gosalia.