Medimix brand owners acquire Kerala based Melam brand of masalas

AVA Group forays into food products through the acquisition

AVA Group, manufacturers and marketers of the Medimix brand of soaps and personal care products in southern India, has acquired Kerala based Melam brand of masalas, pickles, jams, sauces etc. Through this acquisition the company is entering into foods business. The company did not disclose the value of the deal.

The acquisition is done by AVA Condiments LLP, a newly established wholly owned subsidiary of AVA Cholayil Health Care Pvt. Ltd.. The acquisition includes M V J Foods' brands as well as its manufacturing facility at Kochi.

Melam started in 1992 in Kerala and has domestic and export presence. Melam products are exported to Middle East and Far East countries, US, UK, Singapore and Australia.

A V Anoop, chairman and managing director, AVA Group said "we would like to build on this heritage and also expand into newer markets in India and overseas. He added, "In India, initially we would like to expand into Tamil Nadu, Karnataka and Andhra Pradesh.

Kurian John Melamparambil, chairman and managing director, M V J Foods (India) Pvt.Ltd., said that the AVA Group and M V J Foods' share common traits, especially a focus on manufacturing quality products. The acquisition by the AVA Group will add to its strength and reach in other geographies.