Survey says men buy more grooming products

Survey reveals men bought 3-times more perfumes than what women purchased last year

If popular perceptions are to be believed, the fairer sex is often perceived to be investing more money in pampering themselves. Breaking the myth, a recent sales trend report by Snapdeal, India’s largest online marketplace, states that personal care shopping is a more popular category among male shoppers.

“This is a growing trend across the entire assortment in the category, with grooming electronics and fairness creams being the most sought after products by men,” revealed Rahul Taneja, VP — Category Development at Snapdeal. “In 2015, men bought 2.5 times more personal grooming electronics as compared to women. In fact, during the recent Snapdeal Republic Day sale, men’s shaving trimmers were the highest selling non-mobile electronic products. Also, we sell more face scrubs, bodywashes, et cetera to men than women,” he added.

The survey stated that men bought three times more perfumes than women in the last year. Sales of men’s fairness creams has grown by 60 per cent in the last six months. Maharashtra topped the charts for sale of men’s fairness creams, followed by Karnataka, Uttar Pradesh, Delhi and West Bengal in that order.

The Snapdeal study further reported that amongst women, the make-up category is extremely popular online. Snapdeal has recorded a whopping 700 per cent growth in the last six months in the make-up category through huge sales volume in daily use items like kaajal, lipsticks, eye shadows, nail polish and eyeliners.