With this, Mitsubishi plans to increase its market share up to 15% by FY15 from the present share of 10% in India.
Mitsubishi Electric has the global footprint across 35 countries, which includes 17 global and two Indian Factory Automation Centres with five R&D centres. Yearly spend of Mitsubishi on R&D is 5% of its turnover ($44 billion), which is used for the development of Mitsubishi Electric’s products/solutions, the company said in a statement.
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Speaking on the launch, Hideyuki Ohkubo, Executive Officer, Group President of Mitsubishi Electric India said, “We have already established our brand in India with presence since 1995, providing low voltage drives for market right from 0.4 kW to 500 kW for established business sectors like plastic, textile, pharmacy and automobile industry. Keeping in mind the increasing demand of the product in India, which was earlier imported, we are excited to assemble it here.”
The area for the sub assembly of inverters is approximately 1,000 sq ft, which is estimated to manufacture 40,000 units over the period.
Mitsubishi Electric India targets to manufacture 1,50,000 units in the next 3 years with an investment of Rs 15 crore.
Mitsubishi Electric has 51 channel partners in India with employee strength of 536 and its Factory Automation Division is headquartered in Pune. The company provides solutions to various industry verticals, which include Automotive, Pharmaceutical, Food & Beverage, Textile, Water and Waste Water Treatment.
In India, Mitsubishi Electric started selling automation products like PLC, HMI, Inverter, Servo motors in 1995.
To support and enhance the inverter business, Mitsubishi Electric India (MEI) has already started sub assembly of inverters from February 2013 in Pune. As a part of first phase of its venture, MEI will manufacture micro drives up to 7.5kW and will manufacture drives up to 15kW over the period. The products under focus here are FR-A 700 and FR-E700.
Inauguration of R&D centre will cater to local Indian market demands. MEI R&D, Pune is the fourth Mitsubishi R&D centre outside Japan, which will support the global products. MEI plans to increase current resource base in R&D from 30 to 150 in the coming year, the statement added.