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mJunction eyes more transactions

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Pradipta Mukherjee Kolkata
Last Updated : Jan 29 2013 | 12:59 AM IST

Straightline is the e-retail initiative of mjunction services, while autojunction is its automobile e-commerce business.

Mjunctionedge, on the other hand, is its recently launched content business, which is currently being digitised.

Mjunction is also looking at inorganic growth through acquisition of a company which is expected to help mJunction's procurement business.

"We have set aside Rs 200 crore for this acquisition which should come through in a few weeks," said Viresh Oberoi, managing director of mjunction, without divulging further details.

The company also expects significant growth from its business-to-consumer (B2C) services through straighline.in.

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"Straightline will offer Tata products as well as other FMCG products. We are in the process of tying-up with around 600 sellers for more products on offer on the portal. Currently we have about 20 sellers with us," Oberoi informed.

The company is also planning to tie-up with small and medium retailers who could sell their products on straighline.

Another source of revenue for the company would be its recently launched mjunctionedge portal which is its content business.

Mjunction will upload its magazines - Steel Insights, Coal Insights, and Sourcing Insights - on mjunctionedge.

Revenues from the website will be subscription and advertising driven. Currently the magazines are sold at Rs 100 per copy. "We are in the process of digitising the content for the website. We think relevant information on the sectors is of relevance to a lot of consumers," Oberoi said.

The company is also investing Rs 20 crore in technology upgradation and marketing, to ensure a seamless transaction for the next five years.

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First Published: May 09 2008 | 12:00 AM IST

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