Mobile commerce has started gaining traction in India. According to a survey by e-commerce company eBay, a vast majority of smartphone users, who participated in the survey, said they do online shopping with their mobile phones.
The survey was conducted in the ongoing month online across 4,500 eBay users in India. According to this, while 68 per cent of those surveyed said they have made online purchase using smartphones, 84 per cent agreed they check product prices using smartphones before buying. They also use their feature-rich phones to locate stores, do research on product features and availability and find deals, the survey said.
“Mobile commerce is gaining traction in India with the burgeoning smartphone penetration. A large number of Indians now use their smartphone to shop as well as compare prices,” said Muralikrishnan B, country manager, eBay India.
The survey said 94 per cent of Indian smart phone users access the internet on their mobile. Shopping is the third most popular category among mobile internet users after email and social networking.