Mobile technology startup AppVirality has raised an undisclosed amount from prominent angel investors such as Google India Managing Director Rajan Anandan, Nasscom Product Council Chairman Ravi Gururaj, aQuantive co-founder Mike Galgon, Baron Capital Research Analyst Ashim Mehra, InMobi co-founder Mohit Saxena, India Internet Group and TNN Capital.
While the company did not disclose the quantum of investment, sources close to the development said the company raised around $4,50,000 in this round.
“We will be using funds for further product development and hiring talent,” the company said in a release. “Growth hacking is on high-time at the moment, and our vision is to build a robust product that gives power to the growth or marketing teams who can login to our dashboard, select growth techniques and implement on the fly, no coding required.”
Started by brothers, Ram Papineni and Laxman Papineni, AppVirality is a plug-and-play growth hacking toolkit for mobile applications, which helps developers identify and implement the right growth techniques without having to code. The company was accelerated in one of the recent batches of Microsoft Ventures Accelerator in Bengaluru.
“The world is amidst a massive shift in mobile space and we are happy to see one of our portfolio companies leading this change,” Ravi Narayan, director at Microsoft Ventures India said. “We are confident that this investment will drive the AppVirality Team to innovate further and bring in more such ideas in the market.”
Based out of Hyderabad and Delaware (US), AppVirality currently has six employees.
AppVirality currently offers two growth techniques to increase app downloads and use engagement, and has announced the release of a third technique called “Personalized In-App Referrals” that would help developers in running custom in-app referrals without having to code. The company also plans to add three more growth techniques to its product suite by end of May 2015.