Mother Dairy, one of the largest milk processors in the country would soon join the league of retail giants as it plans to roll out its exclusive retail outlets ‘Gaurav Stores’ to market the entire range of Mother Dairy products across India.
According to sources, the company plans to launch 350 exclusive stores in New Delhi and 200 retail outlets in Mumbai in the first phase and this would be further expanded to all major cities. The company has a network of Mother Dairy booths in Delhi to market the dairy products.
The new concept has been introduced to create a better brand and street visibility to consolidate its position in the wake of growing competition. The entire retail operation would be conducted through the franchise route in the different parts of the country.