Movie Mart, an online DVD rental company, is targeting revenues of Rs 400 cr and a customer base of one million subscribers in the next five years. The company is aiming at acquiring 10% market share in the DVD sales during the same time frame.
Of the 300 cities that it serves, Movie Mart currently has 15,000 customers in Delhi and NCR alone and plans to expand the customer base to 50,000 members by the end of 2009.
The company poised to invest Rs 50 cr in capacity enhancement and for marketing and brand promotion activities over the next 2 years, and is in talks with various venture capitalists for funding.
While the company is planning to set up its own outlets in Mumbai, Bangalore, Chennai and Kolkata, it is looking at entering Tier-2 cities through franchisee route.
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