MSM signs production deal with Eros International

With more and more movies doing good business at the box office and the price for the satellite rights spiralling up, media companies are looking at expanding into film-making and distribution.

The latest to join the bandwagon is Multi Screen media (MSM), earlier known as Sony Entertainment Television. It announced on Wednesday that with Eros International Media, it will invest in and produce a film. Eros and MSM have come together to jointly produce and distribute Shashant Shah’s Bhajathe Raho, which is under production.