 "MSM signs up with Affle’s Ripple ad network")
As a part of the deal, MSM would employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (mobiles, tablets and PC’s).
Nitesh Kripalani, SVP – New Media, Business Development & Digital/Syndication, MSM said, “Within a few days of the launch, over a million Sony LIV mobile apps have been downloaded and the portal has received millions of video views. We are confident that the platform will gain greater traction amongst consumers in the coming days supported by high decibel marketing activities planned for promoting it. We are very confident that a launch partnership with Affle will give us a edge to drive greater ad experiences, partnerships and monetisation on Sony LIV.”
Anuj Kumar, Co-founder & CEO Affle, added, “We launched Ripple with a clear philosophy of delivering engaging ad experiences to the digitally connected consumers of today across all screens. In MSM we have found a like-minded partner as with Sony LIV they have created a best in class VOD platform, which works seamlessly across devices giving their fans an unlimited and on-the-go access to premium content. This coupled with our technology innovations around seamless cross screen ad experiences creates a very solid proposition for top advertisers to leverage. We remain confident that several leading brands who are targeting the digitally savvy audiences, would find this exciting mix of user centric product, sticky content and engaging advertising very meaningful.”
Affle’s ‘Ripple’ rich media and video ad network already has advertisers like Samsung, Nokia, Blackberry, HP, Google, Microsoft, Yahoo!, Maruti Suzuki, Hyundai, GM, Coca Cola, Cadbury, Vodafone and TATA Docomo among others.
Sony LIV provide viewers shows from the Sony stable – SONY, SAB and MAX.