In a major restructuring exercise the Rs 700 crore Mudra Communications is placing 11 of its services divisions under one entity called Mudra Strategy & Value Creation Group headed by Lakshmi Narayan. Narayan joined Mudra recently from Ogilvy & Mather.
Among the divisions that will come under Mudra Strategy & Value Creation include the public relations business, Horizon, the media buying division Optimum Media Solutions, the outdoor wing Primesite and the research division Mudra Reactive.
Sources in the company say that the idea behind re-organisation is to create more synergy among the different services division.
As a result of this change, there will be two divisions under Mudra Communications: Mudra Advertising and Mudra Strategy & Value Creation Group. Sources say that the internal re-organisation is a prelude to the agency