Myntra.com, an ecommerce player for fashion and lifestyle products has acquired SherSingh.com, the global private label online brand specializing in sports-inspired lifestyle apparel for men and women.
As part of the cash cum equity deal, the Sher Singh brand of products will now be exclusively sold on myntra.com and shersingh.com.
With this acquisition, Sher Singh’s senior management team along with its employees will be absorbed into Myntra. Myntra plans to leverage Sher Singh’s fashion and design expertise to strengthen its private label and presence in the US market.
Myntra will also maintain Sher Singh’s New York design studio to tap into the latest trends.
Mukesh Bansal, founder and CEO at Myntra.com said, “We are very excited about this acquisition. Sher Singh’s team has built one of the most innovative and trendy fashion brands which speaks to the global marketplace. We are very confident that this acquisition will significantly enhance Myntra’s fashion and design expertise”.