Myntra aims to double revenues to Rs 1,000 cr this fiscal

Launches third fashion property, mobile interface

Myntra.com, a Bangalore-based  e-portal for fashion and lifestyle products, is targeting to double its revenues to Rs 1,000 crore this financial year, on the back of rise in Internet usage and increasing acceptance of commerce offerings.

Announcing the launch of its third fashion property, Star N Style, in Hyderabad on Monday, Myntra vice president (marketing) Sunjay Guleria said the new platform would have actress Genelia Deshmukh a new face, who would share six new looks that were now free for all to embody.

Star N Style showcases Genelia's unique looks along with style tips on Myntra's style blog — Style Mynt.

The company, which had so far raised $70 million from top-Tier venture capital funds such as Tiger Global, IndoUS and IDG Partners, also launched on Monday its mobile interface. “The mobile interface is OS (operating system) and device-agnostic.  It allows shoppers to browse through over 30,000 products across 500 brands,” Guleria said.