Nahar Retail to charm markets with denim outfits

Nahar Retail Ltd, the retail arm of Nahar Industrial Enterprises Ltd, has decided to focus on manufacturing denim outfits for the penetration of its brand 'Cotton County'.

According to Sachin Sahni, vice-president (marketing) of Nahar Retail, the company plans to manufacture 50,000 pairs of denim jeans every month.

He added that about 4 million pairs of denim jeans were sold every month in the retail market of India. "We intend to grab 5 per cent market share in six months and about 10 per cent in one year".

Sahni added that the in-house availability of denim would help them offer product at a more competitive price. "At Oswal denim, 1.2 million meters of denim is manufactured every month, of which 900,000 pairs of jeans can be made."

He said Cotton County had consolidated its position in north and east and planned to expand in smaller cities of southern India. He ruled out any possibility of putting up a manufacturing facility in south.Nahar retail would have 500 outlets by the year end and 1,000 outlets by year 2010.