Navroze Dhondy, the former chief executive of Percept Advertising, has been appointed as director, strategy and brand 'innovision', Percept Integrated Marketing Communication (IMC).
Percept IMC is the umbrella conglomerate which has a gamut of divisions including Percept Advertising, Percept Profile, Percept D'Mark, Web Percept and Tyger Productions among others.
Percept IMC's newest strategy is the concept of brand 'innovision', which is going to be spearheaded by Dhondy.
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Dhondy said, "Brand innovision is a concept through which brand vision, strategy and innovation will be amalgamated to provide the maximum mileage to clients."
Percept IMC took shape in end-2001 to enable the organisation to become a one-stop marketing communication provider which will include even consultation services. "Through Percept IMC, and especially through the brand innovision concept, we aim to provide a 360-degree communication solution to our clients," said Dhondy.
Percept IMC, with Dhondy as the head, will be the fountainhead of all the services provided by the various Percept divisions. Saying that Percept IMC will be aggressive about acquiring new business, Dhondy said is already in talks with many fast moving consumer goods majors across the country.
Dhondy has been with the organisation for two-and-a-half years and was the chief executive officer of Percept Advertising before this. As the head of Percept IMC, Dhondy will be operating from New Delhi. Rajesh Pant has taken over as the chief executive officer of Percept Advertising. Prior to this, he was the chief operating officer at Sony Entertainment Television.