UFO Moviez has one of the largest digital cinema networks in the world with more than 1200 installations screens across India.
As a part of this arrangement, NDTV Media will be responsible for selling the advertising spots at the cinema theatres with which UFO Moviez India has the advertising rights.
This would include the selling of airtime on the cinema screens as well as on ground activation at these cinema halls which will include seat branding, ticket branding, putting up standees and stalls and any other ground activation for advertisers.
Niraj Dutt, chief operating officer, NDTV Media, said, "Digital Cinema is a powerful innovation in the space of cinema advertising and brings with it a host of benefits including flexibility, reach and transparency. With a satellite based delivery mechanism, digital cinema offers the opportunity to advertisers to reach cinema halls across the country in multiple languages with just one Digi-Beta".