Neo Sports Broadcast Private Limited signed up Indian cricketer, Harbhajan Singh as their brand ambassador to promote non-stop cricketing action on Neo Cricket.
Talking about his association with Neo Cricket, Harbhajan Singh, said, “It is a privilege to be associated with Neo Cricket as their brand ambassador. We share a common passion which is cricket. The channel is bringing cricket to the homes of every Indian cricket fan. I am glad to be the medium of reaching out to the cricket crazy fans of India to promote the cricketing season on Neo Cricket.”
As a brand ambassador, Harbhajan Singh will lead the channel's publicity activities, including events, on-ground activities and special presence in on-air shows of channel.