 "News Corp launches web series on personal finance")
The webisodes, or web episodes, are scripted with the aim of demystifying some key elements of personal finance.
While BigDecisions has posted videos in the past, this is the first attempt at a web series. With this, NewsCorp has expanded its presence in the country from the current digital text presence through VCCircle and other websites.
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The company has partnered with financial services educator, Hansi Mehrotra, is also a CFA and ranked among the top 10 "voice for money and finance for 2015" on LinkedIn.
The web-series will be in the form of a talk show hosted by Mehrotra, addressing topics on personal finance, investments and other allied subjects.
Hansi will interview a fictional character, Mr. Sikka - a manifestation of peoples' lack of awareness on matters related to personal finance.
The series will have 12 episodes, each between three to six minutes, and will be released on a weekly basis on BigDecisions.com and the portal's YouTube channel.
BigDecisions.com co-founder Gaurav Roy said, "Since the show is not branded or commissioned content, we are currently looking at the distribution and gauging the reaction to the content. Once advertisers see merit in it, we hope to lock in some advertisers as well."
Speaking about the web-series, Manish Shah, the cofounder of and chief executive officer at BigDecisions.com said, "We at BigDecisions firmly believe in the power of engaging video content in influencing the minds of consumers in order to make them take effective decisions with respect to matters of personal finance. The Money Talks with Hansi webisodes will break the clutter in the area of financial planning, substantiate financial advice with our proprietary and secondary data, and de-jargon technical terms which make personal finance fun and relatable."
"Till date, conversations around financial planning have been more of a one-way communication. Money Talks is a two-way street which encompasses problems faced by consumers. Additionally, it is in a form of a talk show that addresses the lack of awareness as well as peoples' skepticism through video content which is a highly engaging medium," added Mehrotra.