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Nick eyes regional feeds

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Pradipta Mukherjee Kolkata
Last Updated : Feb 05 2013 | 1:36 AM IST
Nick India, an MTV Networks channel for children between 2 and 14 years, is exploring the option of introducing an audio feed in various regional languages.
 
At present, Nick India is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH.
 
"With a host of 360-degree activities that Nick India did in the last five months, we are looking at various other brand building activities one by one. This may include introduction of the option of an audio feed in regional languages," confirmed Nina Elavia Jaipuria, vice-president & general manager, Nick India.
 
Nick is also rolling out its new property 'Nick Home Cinema' from this month with some of the latest Nick movies to be shown.
 
These would be aired every Sunday in the 11 am time slot, with repeat telecast on Saturday at 11 am.
 
According to Jaipuria, movies are almost always the next step for a kids' entertainment channel.
 
"Children love movies and the Nick movies would be on characters that the kids are already familiar with. The whole idea was to leverage on the Nick library," Jaipuria said."
 
Nick, at present, has close to 20 movies in its library.
 
Looking forward, the channel is also planning to acquire various animation movies from other production studios.
 
As for the movie schedules, on July 8, 'Jimmy Neutron -- Operation Rescue Jet Fusion' will be shown on Nick, followed by 'Fairly Odd Parents -- School's out-the musical' on July 15, 'Chalkzone- Big Blow Up' on July 22, and 'Catdog "� The Great Parent Mystery' on July 29.
 
Over the last 8 months, Nick has seen its channel share double from 6 to 12 per cent with many of its shows like SpongeBob SquarePants, Perman, Ninja Hattori, and The Munnabhai Show consistently featuring in the top-25 in the kid's genre.
 
Nick ended 2006 as the no 1 channel in time spent, making it one of the stickiest channels in the kid's category.

 
 

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First Published: Jul 06 2007 | 12:00 AM IST

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