Titled 'Le Studio Express', the outlets will start functioning in the next two years, the company's General Manager A Ramakrish later told PTI.
"Out of the 200 outlets, the company has identified 100 outlets in the country and the construction work for some of the showrooms has already begun," he said.
By the third week of June, the company is planning to complete one such showroom at Chetpet in Chennai, he said.
The company, which holds a market share of 11 per cent in the ceramic category, has set a target of 50 per cent growth this year.
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"Last year we achieved a turnover of Rs 658 crore and this year we are planning to achieve 50 per cent growth," he said.
On all-India basis, Tamil Nadu alone contributes 30 per cent to our turnover, he said.
At the new Le Studio showroom, Ramakrish said customers will not only get a chance to "feel the experience" but will also get to choose from a variety of ceramic and vitrified tiles,all under one roof.
For the new showroom, the company has invested a sum of Rs 75 lakh, he said.