Cell phone maker Nokia today announced the commercial launch of its Nokia Life Tools service, which is designed specifically for emerging markets, in India.
The service will be rolled out first in Maharashtra in association with the Maharashtra State Agricultural Marketing Board (MSAMB).
Nokia Life Tools is a range of Agriculture, Education and Entertainment services sharply addressing the information gaps of target consumers.
Today, Nokia signed a Memorandum of Understanding (MoU) with the MSAMB. Under this MoU, MSAMB will provide expertise in the areas of commodity prices from their network of 291 local mandis (marketyards).
MSAMB will also have the opportunity to deliver relevant news, alerts on schemes and other information directly to grassroots consumers.
D Shivakumar, managing director, Nokia India said: "Nokia Life Tools was a result of the entire ecosystem coming together and is ideally placed to usher in an information revolution impacting the daily lives of people. We extend our sincere thanks to MSAMB and our key partners for believing in and supporting our vision of ‘empowering people and connecting them to the things that matter’. We believe this is the beginning of a historical journey that will take mobility to grassroots and make a positive difference to the lives of people in the areas that are crucial to them.”