CLICK HERE FOR VIDEOH N Sinor, chief executive, Indian Banks' Association unveiled a first of its kind web-based consumer education initiative - Financial Know-How - today.Launched under the aegis of IBA and the India Cards Council and developed in association with MasterCard Worldwide, the website, www.money4you.in, marks the launch of an on-going financial education programme.Sinor said: "As a responsible industry association, we have always worked towards creating greater consumer awareness about financial products and bridging information gaps between banks and consumers. This initiative goes a step further - it is aimed at empowering customers in a manner that they are best able to make informed decisions. Through our member banks, we would encourage consumers to refer to the website for advice on financial matters."
