Reliance Money, the investment product distribution arm of the Anil Dhirubhai Ambani Group, is now foraying into retailing of its own brand of gold coins, which would be made exclusively by Swiss precious metal refining major Valcambi.The company today announced a partnership with Valcambi as well as the launch of gold coins, while becoming the first non-banking private sector company to retail gold coins in India."Gold has always been an important element of Indian tradition. Even today, it is an important financial investment. India is the largest consumer of gold in the world, and we feel that it is important to add this to our portfolio of existing products and services," Sudip Bandyopadhyay, CEO, Reliance Money said.The 24 carat 999.9 pure gold coins, with a purity certification from the Swiss company, would be sold in denominations of 5gm and 8gm at Reliance Money as well as Reliance World outlets of Reliance Communications.
