 "Now, Ola users can experience OnePlus 2 at their doorstep")
Registered Ola customers can request a free OnePlus 2 experience at their doorstep, just like they would request a cab, by clicking on the 'OnePlus 2' icon that will be live on Ola's app during these days, an Ola statement said. A select few customers will also have a chance to win OnePlus 2 invites through the campaign.
The on-demand experience of OnePlus 2 through the Ola app will be available this month in six major cities across India. While the service will be available in Bengaluru and Chennai on August 17 and 18, it will be rolled out in Hyderabad and Mumbai on August 21 and 22. Users in Kolkata and Delhi could get their hands on the smartphone on August 25 and 26 through the Ola app.
"Users can request a OnePlus 2 experience at their doorstep within minutes, straight from their Ola app, with the same ease of booking a cab with one touch," said Sudarshan Gangrade, Vice-President -Marketing at Ola.
OnePlus 2 is the latest flagship from Chinese smartphone maker OnePlus and boasts of high-end specs among mid-range smartphones. The phone is, however, available for online purchase on invite-basis in India from Tuesday and is priced at Rs 24,999.
"At OnePlus, it has been our constant endeavor to innovate our marketing strategy to further enhance the user experience, and this collaboration is another step in that direction," said Vikas Agarwal, General Manager -India, OnePlus.
The app-based taxi aggregator had recently launched an app named Ola Store announcing its entry into on-demand grocery delivery services. Ola also has a food delivery service called Ola Cafe in place.