Now, you don't need to go store hopping to shop for maternity wear. Instead, you can just go online and shop for one. Until now maternity wear wasn’t widely available online. And the ones available were expensive.
E-tailers like Snapdeal, Jabong, Babyoye have now stepped in and solved this problem by providing a wide range of maternity wear for women.
Women can now choose from a wide range of products that are stylish yet comfortable and can be delivered to their doorsteps, which is a big help during pregnancy.
Snapdeal recently launched maternity wear section that consists of maternity skirts, kurtas, tops, shorts, capris and so on.
“Maternity wear is still a less tapped apparel segment in the online space. We at Snapdeal.com have recently launched the maternity wear collection in association with a top maternity wear brand - Morph Maternity,” said Amit Maheshwari, VP - fashion merchandising at Snapdeal.com.
Apart from the wide variety, these products are also very reasonably priced in comparison to offline stores, say e-tailers.
The price range for maternity wear on Snapdeal.com is in the range of Rs 400–4,000, varying across brands.
Maternity wear segment in India has very few national brands and is largely dominated by private labels. There are only three national brands in this segment -- Morph Maternity, Mom-n-Me and Mothercare.
Most maternity brands size their collections to match pre-pregnancy sizing. Maternity clothes come with extra fabric and details that keeps the mom-to-be comfortable, like stretchable belly panels or empire waist ties. Customers who are not satisfied with their purchases can either exchange the product(s) or get a refund of their money (as per company policy), says Maheshwari.