NYSE listed Aetna enters Indian market with IHO

NYSE listed Aetna enters the Indian market with Indian Health Organisation (IHO) to provide healthcare benefits company. 

Aetna has invested Rs 100 Crores for its maiden venture in India. It has tied up with hospitals such as Apollo, Fortis and Max to provide healthcare options to people. 

Talking to Business Standard, the President of Aetna International, Richard Di Benedetto, stresses that the company is not looking at the capital from other sources as Aetna has a robust base. 

The company and IHO have a plan to break-even in the next three years. Meanwhile, it is in talks with small scale financiers, especially to market the product. 

At present, the company has its services in five cities — Delhi, Mumbai, Chennai, Bangalore and Hyderabad. It plans to expand to 25 cities next year. The company claims to give discounts from 10% to 50% in hospitals to families that become members. 

Membership with IHO would mean free teleconsultations with doctors and limited free physical check-up. 

Benedetto further added that the company will look at private equity and other methods of expanding steadily.