Oberoi arm, Ekido Tours to market holiday packages

The Oberoi group, as part of the Oberoi Network Extension (ONE), has tied up with Chandigarh-based Ekido Holiday Tour Private Ltd to facilitate in marketing the group packages for the Chandigarh and Punjab market. This is the first model in India to be replicated in seven other locations across India.

Promoting the existing packages and introducing new concepts from family kitty, stag packages to even promoting marriage destinations is the strategy of The Oberoi Group.

In town, Sonia Singh, Assistant Vice-President, National Sales (North Region), The Oberoi Group said that the Punjab market was a growing market with weekend and long destination being popularized among the masses.

The Oberoi group has 30 hotels and five luxury cruisers across six countries under the 'Oberoi' and 'Trident' brands. It has plans to add properties in Gurgaon, Bangalore and Mumbai and venture in South East Asia according to Singh.

"There is a trend of Kitty parties in the region and we will tap on the concept, along with promoting the hill station of Shimla and Rajasthan. Enhancing customer satisfaction by providing quality service and building activities around will be our target" said Kapil Malhotra, Director, Ekido Holiday Tour Private Ltd.

With an office in Chandigarh and Ludhiana the company plans to open offices in Jallandhar and Amritsar by the year-end.