| The India-based consultancies are offering solutions in business intelligence and analysis, competitive intelligence, market analysis, patient flow and cost analysis, performance measurement and reporting. |
| To ensure sales' force effectiveness, offshore consulting takes care of segmentation and targetting, portfolio optimisation and benchmarking the client's topline against the competition. |
| In revenue forecasting and asset valuation, consultants conduct sales revenue forecast, pre-launch sales forecast, financial analysis and feasibility study. |
| Market research analytics and epidemiology-based medical services in particular are growing fast. |
| The global 'sales and marketing consultancy' business is estimated at $3 billion and is growing at 5-6 per cent annually. The need to offshore these services is driven by the compulsion to cut costs. |
| Presently, the line of new business in India is driven by global pharma companies and consultancies like Frost & Sullivan, MarketRX, TNS and ZS Associates which have set up their captive KPO centres. |
| "PharmARC Analytic Solutions is a standalone unit which has trebled its revenues from $9.6 lakh in 2004 to $3 million in 2005 and raised its headcount from eight in January 2004 to 95 in November 2005," said Siraj Dhanani, chief executive officer, PharmARC Analytic Solutions. |
| "India's abundant human resources in the pharma domain, analytics, statistics, epidemiology, bio-statistics, data modelling, software development and presentation expertise have opened the eyes of western pharma companies," said Dhanani. |
| This has the potential to create a wave of opportunity in knowledge process outsourcing (KPO) in the pharma domain and lead to overall value growth in KPO, he added. |
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