 "Ola adds TaxiForSure to its mobile app")
TaxiForSure adds to the choice already offered through Mini, Sedan Prime and Auto by Ola as it charges a base fare of Rs 49 for initial 3 kms. TaxiForSure was acquired by Ola earlier this year even though the former's mobile app kept as a separate entity keeping in view of its economy segment appeal.
Yesterday Ola announced a cut in fares of its mini and sedan category cabs in Hyderabad and other cities both in base rates and extra distance while adding TaxiForSure for a wider appeal.
"By bringing TaxiForSure hatchbacks onto the Ola app, we have unlocked complimentary value. As a platform, Ola believes in giving access to a wide range of personal transportation options from a single app. We will continue to find more unique ways to create efficiencies between the two brands, to create a seamless experience for all our customers and drivers." PranayJivrajka, chief operating officer of Ola said
Ola reduced base fare for sedans from Rs 150 for the first 6 km to Rs 100 for the first 5 km and for minis from Rs 100 for first 5 kms to Rs 80 for the first 4 km. The per km charge for extra distance was reduced to Rs 12 from Rs 14 for Sedan and to Rs 9 from Rs 10 for mini category.