Initially, it will be available in Bhubaneswar and Cuttack
After foraying into fast food business, the Orissa State Co-operative Milk Producers Federation (OMFED) is readying itself to launch low fat skimmed milk from 20 September.
Initially, it will be available in twin cities of Bhubaneswar and Cuttack and later expanded to other cities like Sambalpur and Puri, said Suresh Chnadra Mohapatra, chairman, OMFED.
Addressing the media here Mohapatra said, the launch of the new product will meet the expectation of senior citizens, diabetic youths and the health conscious consumers.
The skimmed milk contains less than 0.5 percent fat and more than 8.7 percent solid not fat (SNF). It will cost Rs 17 per litre and OMFED expects to sell about 10 percent of its total milk sale as skimmed milk.
Meanwhile, OMFED plans to its own brand of ice-cream from Bhubaneswar dairy around May-June 2010. Besides, sweet curd, plain curd, lassi and butter milk are proposed to be re-launched using automatic packing machines. Eight such machines are being procured by OMFED.
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About Rs 3 crore will be invested for the ice-cream factory. Mohapatra said, the response to the pine-apple sip, launched by the company recently, has been encouraging.
Close on the heels of achieving financial turn around in the last fiscal, OMFED hopes to achieve a turnover of Rs 310 crore during the current fiscal. It sold about 16 lakh bottle of flavoured milk, 7,40,000 kilogram sweet curd, 38,000 kg plain curd, 60 lakh pouch butter milk and 25 lakh packet lassi in 2008-09. After making a loss of Rs 2.42 crore in 2007-08, the organisation made a profit of Rs 2.83 crore in the last fiscal.
Measures like downsizing of manpower by dispensing with the job of 60 contractual employees, prevention of loss in the cattle feed operations, regular monitoring of marketing of liquid milk and shutting down of the power plant operated by the company among others have helped the company to achieve the turnaround.