Launched in January this year, the company had so far been bootstrapped by co-founders IIT-IIM alumni Naishadh Sutaria and Aayush Jindal – both former Consultants at Bain & Co – Unilever’s Nandit Pathak and Sentio’s Ashish Prakash.
Launched with the vision to provide easy access to simple, convenient and affordable health care management services, the company has a focus on chronic patients. Its services are available through a web-based portal, mobile application, e-mail, call, even WhatsApp. The services can be availed of quite easily at any time of the day or night.
Co-founder Sutaria says: “Our valued customers are guaranteed 24-hour delivery, prompt and reliable service, and the best-in-class savings. We have also built an automated and scalable supply chain network, including real-time inventory sharing with our suppliers, which enables us to reach a 100% fulfilment rate for orders received.”
As of date, the company has enrolled almost 2,500 customers on subscription and maintained more than 80% repeat-use rates. The start-up has been able to achieve this by facilitating storage and tracking the medical record feature through a user-friendly application, which makes prescription compliance convenient.
The company works with a smart just-in-time inventory model, where an inventory is maintained using estimates made on the basis of stored prescription data. Also, since the company deals with over 50 distributors across Delhi, it is able to track distributor inventory on a real-time basis and eliminate storage costs.
The start-up, which has a low cash burn, claims to be achieving operational break-even already. It intends to use the proceeds from the funding it has received to ramp up its backend development through setting up of additional fulfilment hubs, augmenting logistics infrastructure, and spending on customer acquisition across Delhi-NCR.
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