Bangalore-based value-added services provider OnMobile today announced a partnership with Starfish Mobile, a leading content aggregator, to offer ring back tones (RBT) and IVR (interactive voice response) to mobile subscribers in Africa.
Under the agreement Starfish Mobile's content would be deployed on OnMobile's RBT & IVR technology platform, enabling telecom operators in the African continent to offer innovative music services to their subscribers, the company said in a statement.
"This partnership will address the end to end needs of mobile operators in Africa including platform, service, operations and content", the statement added.
RBT and IVR are handset-independent service whose features and content can be accessed by all mobile users regardless of the model of the mobile phone they use.