Ozone Ayurvedics to expand focus

Ozone Ayurvedics, an ayurvedic products maker, after tying up with FoodWorld and tasting success is now exploring the possibilities of making it to other retail chain stores as well.

The company also plans to tap the IT/TES and BPO companies' employees for its 'Itis' brand of daily eye care.

"This year, the company is initiating moves to add 370 distributors to its existing 2,300 dealers and stockists in the country," said Parminder P S Sandhu, vice president, Ozone Ayurvedics.

The company's products are now being sold in 1.55 lakh retail (11,787 outlets in Karnataka) outlets in all major cities and towns with a population of over 50,000, he added.

By extracting ingredients from herbs and subjecting the formulations to pharmacological, toxicological and safety tests, the company has been able to develop new products.

Through the process, Ozone Ayurvedics has created brands like Nomarks, a skin marks' removing cream, anti-marks and fairness cream, soap, elbow cream and face wash and herbal soaps. In addition to these, it has developed Itis, daily eye care products and Kwik range of pain and strain relievers.

"Nomarks and Itis brands command dominant market shares in their respective categories," claimed Sandhu. Nomarks clocked sales of Rs 30 crore last year. The Rs 1,300 crore skin care market, is mainly driven by herbal products.

Since majority of the ITTeS and BPO workforce are in southern cities, the company plans to tap this segment for its It is "" daily eye care products, he said.

Ozone Ayurvedics sales in 2004-05 was around Rs 30.8 crore and of this Karnataka's share was Rs 2 crore.

Nomarks as a brand accounts for 95 per cent of the sales of Ozone Ayurvedics.

With a major push being given to retail expansion, the company has set itself a target of Rs 85 crore and Karnataka's share at Rs 7 crore.