Panasonic targets Rs 125 cr sales turnover from Kerala

Panasonic India is eyeing a sales turnover of Rs 125 crore from Kerala this year during the 'Onam' festival season.

 

In an effort to meet this target, the consumer durables manufacturer has rolled out its festive-special schemes for the consumers, which will be valid till Sept 16.

 

The company is targetting 15% market share from the state during the festival period and has introduced its new line-up of VIERA TV range, Manish Sharma, Managing Director, Panasonic India, told reporters here.

     

Manoj NG, Regional Manager, Kerala, Consumer Product Division, Panasonic India, said the company has introduced a new range of smart VIERA television and hope to capture 17% of market share in Kerala from a current market share of 14%.